![]() Around 66% of American adults agree with the statement “I like trying new/innovative coffee and/or tea drinks,” which highlights the breadth of opportunity for coffee-infused alcoholic beverages. But there is a general curiosity around new coffee beverages among consumers of all ages. Millennials and Gen Z consumers of drinking age are the two largest consumer groups seeking alcohol infused with coffee at restaurants, according to Mintel. Coffee is one of the top five flavors used in alcoholic beverages launches in the past five years. During the same time period, coffee experienced a 99% rate of growth on beer menus. Over the past four years, alcohol on coffee shop and bakery menus grew by 109%, according to Datassential. The lines are blurring between bartenders and baristas. We’ve gathered insights on the consumers this trend most appeals to, the coffee and alcohol drinks they want and the types of coffee flavors and other ingredients now available. Brands exploring such products will want to use coffee to elevate the entire taste experience, rather than just appearing as a label callout. As a result, a large segment of everyday coffee connoisseurs has emerged, and these individuals want premium coffee in other drinks and products, including alcoholic beverages.įrom beers to cocktails, premium coffee is an in-demand ingredient in alcoholic beverages. The growing presence of coffee shops in North America has helped make premium coffee ubiquitous, raising consumer expectations for coffee purchases and helping move coffee from morning necessity to all-day treat.
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